Why I’m Going to South by Southwest Festival (SXSW)

I first found out about South By Southwest, I’m gonna say, seven years ago. Ever since I did I’ve wanted to go. It’s been my number one thing for a while but I was put off by the expense. But if I didn’t take the leap and do it now I never would, who knows what I’ll be spending my money on next year, but this year it’s SXSW.

So excited!

“South by Southwest is an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year.

SXSW line upThese last few weeks I’ve been listening to Spotify playlists to earmark the bands I want to see, watching YouTube vids for the film part and reading all the articles to find out how to get the most from the festival.

I booked my accommodation months ago, before I’d even booked my flight or paid for my ticket. Accommodation for the festival sells out fast and just gets costs more the scarcer it gets, so I got in early and I’m still paying around £35 per night for a hostel bed – just looked and now the cheapest room is around £300 a night. I’m scared to tell you how much this has already cost – of course I’ll do a round up post at the end though.

I'm going to SXSW

I’m going to SXSW because it feels like the place where creativity goes to get noticed, and I want to see it. So many new bands, films and ideas have been distributed because of this festival, from Tim Ferriss’ 4-Hour Work Week movement to Twitter and Foursquare to the Girls series by Lena Dunham. I love hearing innovator’s business stories, listening to new music and opening up to new ideas through film. And that’s exactly what I’m going to do there.


My top 3 for SXSW

Just to give you an idea of what’s about to happen in my life, here are 3 of the experiences I’m MOST excited about for SXSW…


    SXSW festival

    Yes, Jake Gyllenhaal. I’m not really all that into actors and ‘fancying’ celebs but if ever it comes up in conversation Jake Gyllenhaal is my go to actor of choice. Love his little froggy smile. And now I’m going to be in the same room as him (hopefully) as he does a talk on something as yet unspecified by SXSW. Gonna get to this one early!


    SXSW music line up
    M-nus DJ and electro music revolutionary Richie Hawtin is doing a daytime interview, all about ‘the past, present, and future of playing differently as a modern-day artist and DJ‘ and then DJing that night. I’ve seen him in Manchester, London, Ibiza, Tokyo and soon to be… Austin. Oh yes.


    I'm going to SXSW festival

    I can’t choose another stand out one, sorry. I’m just going to show you a few talks that sound very interesting.

    How Data is Impacting the Rise of Music Festivals

    Kerry Washington and the New Rules of Social Stardom

    Film, Music and TV Music: Who Gets Paid, Why and How?

    Digital Entrepreneurship and Modern Womanhood

There are presenters from Facebook, Buzzfeed, off the telly, the famous Spotify House, non stop talks and as I write this all the music artists haven’t been announced yet. Oh my god I’m SO EXCITED.



Since I wrote this, yesterday, Barack and Michelle Obama have been confirmed as keynote speakers. I still feel like it’s a joke. Am I really going to be in the same room as the First Lady and the US President?

I was once in LA when he was and was stuck in gridlock for about three hours because of all the security – let’s see how this pans out. Hope we get time for a chat. 

Going to SXSW


SXSW preparation

I’m signed up to any party I can be, I’ve printed out all I’ll need and I think I’m up on how to really do SXSW thanks to the YouTube videos I’ve watched. I’m nervous, although that’s mixed with excitement too.

Line up for SXSW

I’ll be putting my out of office on for the next two weeks, I’m getting a shellac on Monday and I’m doing my hair at some point. For the next two weeks I’ll be going balls out, give me all you’ve got, super excited to throw myself into SXSW festival life.

I can’t wait to be around all that creativity and inspiration – people ask me if I’ve been to Burning Man but for me, this is the festival.

Follow along on Facebook, Instagram and Twitter @VickyFlipFlop!

(If you hear any tips or advice on parties, let me know.
Radio 1 covered the fest last year, so it might be in the news. Thanks!) 


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tagged in Austin, SXSW


  1. by Jenni on March 3, 2016  4:20 pm Reply

    I am also pretty exited to go! I've been there last year with a ticket (payed from my former employer), this year I go without a ticket (welcome to startup live :P ) but spirit and all the bands playing for free are still amazing. You absolutely have to visit "Tears of Joy" a store with hot sauces - so cool!

    • by Vicky on March 9, 2016  3:31 pm Reply

      That’s exciting you’re going! I’m well excited now. Nearly time! I will definitely check out that place, someone else recommended it too – I love hot sauce!

  2. by Dave Brett on March 4, 2016  10:59 am Reply

    Have a fab time! Enjoy the food trucks! Will follow your closely, always wanted to go too, should totally make the leap next year :D Have fun Vicky!

    • by Vicky on March 9, 2016  3:30 pm Reply

      Thanks Dave! Well excited for the food trucks! I’ve been told that sometimes the queues are up to a few hours long – people bring beers along and waiting in the queue is all part of the fun. Have to see how that goes!

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