Latitude Festival 2014 is such a happy memory for me. It was my first trip after quitting my job and despite being worried about going to a festival on my own I actually had a brilliant time. I’m planning on going again this year, hopefully with a friend seeing as I’ve been banging on all year about what a good festival it is.
Here’s the 12 reasons why I want to go to Latitude Festival’s 10th anniversary edition this July…
1. They paint the sheep
The sheep at Latitude Festival look like magic sheep from a different land. They wander freely around the famous Latitude sign while all the festivalgoers coo over them and take photos, just like I did.
2. The clientele is more chilled
The people at Latitude just seem to want a ‘nice day/weekend out’ rather than the carnage you experience at other festivals. This guy was just reading his Dostoevsky (that’s a guess) while Sohn was doing his best on stage. What better weekend soundtrack to some me time hey?
3. The awesome line up
In 2014 the line up was incredible – Black Keys, Asgeir, Sohn, Woman’s Hour, Robyn, so many greats. This year’s list is looking pretty good too with Wild Beasts, Portishead, Caribou and James Blake. SBTRKT should be pretty epic too. I’m working my way through the line up now and Wolf Alice are sounding pretty good, more surprises to come I’m sure.
4. The woods are magical
Go exploring and you’ll find little sheds as performance spaces dotted throughout the forest. The best ones can be difficult to get in to and when you do they’re boiling, so just stick to the magical woods around – this way you can also tune your ears into the different talks too. They’re so pretty at night.
Pin for later
5. It’s easy to get to the front
All these photos are taken on my phone, not some zoom camera. I was right at the front for all the acts I’ve listed for point 3 and it wasn’t even a sweaty battle to get there. Everyone is so chilled at Latitude that they’re genuinely horizontal. You can easily get to the front and hang over the bars for your favourite act, if you like.
6. Greenpeace sell cheap water
And tasty cakes. AND Marmite sandwiches. Top tip for you – head to the Greenpease stall in the kid’s area and you’ll find water about half the price of the rest of the festival. And the money goes to charideee.
7. No queues
I can’t remember queuing longer than three minutes for anything at Latitude. I walked right in, found myself a spot to camp right near the entrance and never had a problem when I was in the festival grounds either. Oh, that’s if you don’t count the toilets in the campsite (ridiculous queues) – but I had my Travel Johns for that.
8. It’s well funny
I’d never been to a festival with comedy before, or at least never been to the comedy part if it was on. I laughed my way through Latitude though. Dara O’Briain – what a guy – and Josh Widdicombe, Roisin Conaty and Milton Jones were also brilliant. Chuckled my little flip flops off.
9. I learnt stuff about science
They have a late night science tent, which was brilliant. I learned all about physics things and chemistry things that have obviously left my mind now, but thanks to the guys from the Festival of the Spoken Nerd I was temporarily more intelligent than when I arrived and I don’t think you can say that about many festivals!
10. No drinking rubbish
Latitude is one of the most eco friendly festivals I’ve been to. We were given a beer cup on the first day and then used that for the rest of the festival – or you could swap it in every time you bought a drink if you wanted. This meant there weren’t the usual plastic cups all over the floor you normally see at festivals. Great idea. And I got to keep the cup. It’s now proudly on the shelf in my cool traveller bedroom.
11. It wasn’t about what you looked like
You know festivals like Field Day (hipster), Coachella (lace) and Glastonbury (Ray Bans and Hunters) – they’re all about looking right and fitting in with the vibe. At Latitude people were there genuinely to have a good time and enjoy the acts rather than looking the part.
12. More than just the music
Latitude celebrates the arts rather than just mainstream music. Latitude creator Melvin Benn wanted to create the ‘UK’s first multi arts boutique festival’ for culture lovers. There’s a poetry tent, an indie film screen, a literature tent and drama and dancing from London theatre groups. There was so much to do, but without it being overwhelming like at other festivals I’ve been to.
There’s also a new area called Solas where you can unwind in the ‘midst of mesmerising art installations’. Or ‘treat yourself to a massage or seaweed bath, practice yoga or simply watch Latitude go by from your secret spot’. There are also two new areas and hot tubs too.
Ar yesss. Hopefully See you there!
Get your Latitude Festival Tickets from Skiddle, but you best be quick!